This week I have the privilege to speak with a fellow wine blogger, Alison Crowe. Crowe is a winemaker who runs the wine blog, Girl and the Grape. Which was awarded 2014 Best New Wine Blog. The blog posts about winemaking, grape harvest and wineries located in Napa Valley, California. When speaking with Crowe, I was able to learn about the origins of her blog, her passion for winemaking, her personal experiences from running a blog, and so much more.
Crowe has always surrounded herself near the wine country as she grew up in a beach town called Carpinteria, California. Currently she lives with her two sons in Napa Valley in California, which is known to be the main wine growing region of the United States of America and one of the major wine regions of the world.
Crowe started to write her blog, Girl and the Grape in 2013 as a way to share “Winemaking, life & the dirt” with the public, and still writes today. She used experience as a wine writer when Crowe was an undergrad as an inspiration to start her own blog.
“I really saw so much that was crazy and intimidating about wine and I wanted to break it down and uncover some of the myths about wine for the general public. Being a winemaker is pretty cool and is definitely a unique job. I use my blog as a spot to share news, educations and my musings with the industry and the public. It’s a place to peek under the hood of the life of a winemaker, if one is curious to do so,” said Crowe.
Writing Girl and the Grape has open many opportunities for Crowe. One of the most interesting and an exciting aspect of running her own blog is the engagement she creates with other wine lovers. She feels connected to the wine community “When other winemakers, the wine-consuming public or other wine bloggers and engaged beyond just the increasing “Facebook shares” tall. Then I know I’ve reached someone and impacted their day,” said Crowe.
Crowe never faces any shortage of ideas for post because she lives and works in a beautiful, fun place. Taking pictures to populate content is so easy and convenient for her. Yet, Crowe faces not enough time in the day to update her blog as often as she would like to. “The hardest part is finding the committed time between making wine and running my house and family, to sit down and actually get a post done,” said Crowe.
Crowe as a blog writer believes that blogging can be part of traditional journalism but all blogs are definitely not journalism and apart of the world of digital content.
“Blogs can come in many shapes and colors and have a multitude of agendas. Some blogs are purely brand extensions of retailers, wineries and institutions and are there to further that brand’s story and provide shareable content. Some blogs are political and can be more like the opinion columns of the internet. Blog readers should take a good look at the “about” section of any blog and do some background research on the source so they have an idea of that person’s preconceived biases, said Crowe”.
After speaking with Crowe, I am inspired to keep posting interesting and meaningful material to my blog after her impactful advice. “Find a voice, have a mission and go for it,” said Crowe.